Gone are the days of video being reserved for big-budget brand campaigns and social media programs. For many businesses, video is now playing an important role across their digital properties and throughout the entire buyer’s journey. From top-of-funnel campaigns to bottom-of-funnel thought leadership and sales enablement, video has emerged as a powerful tool for boosting engagement and conversion rates.
But being successful with video takes a lot more than just pressing record and firing up a YouTube channel. When used properly, video can help improve your web SEO performance, increase email conversion rates, generate more leads for your sales team, improve the ROI of your next event and much more. Over the last five years we’ve learned a lot about how to make the most of video, and we’re now sharing the most important insights in our new library of Video Marketing Chalk Talks!
What You’ll Find in the Chalk Talk Library
The Video Marketing Chalk Talks offers practical how-to information for the latest B2B video marketing best practices. From Developing a Video Content Plan to Generating Leads with Video to Crushing Your Next Product Launch, there’s something for every aspect of your marketing organization. It’s not about video production, it’s about how to use video in very specific ways across your marketing team to help you generate better business results. Below are a few examples of what you can find in this new resource library.
Developing a Video Strategy
Most businesses are investing in video as a way to improve marketing and sales performance and deliver a better customer experience. Yet most companies are still taking a reactive approach to video production instead of a proactive approach to a video strategy. In Developing a Video Strategy, we explore how to develop a plan for video content creation, distribution and measurement that aligns with your business goals.
Generating More Value from Your Existing Video Content
Many businesses have built up a library of videos including webinars, explainers, customer stories and product demos. But most aren’t leveraging that content on a regular basis to attract new audiences, generate new leads or boost engagement with their brand. In the Generating More Value from Your Existing Videos discover how to breathe new life into your existing video content to engage more viewers, accelerate more deals and extract more value from your previous investments.
Tracking and Measuring Video Performance
Do view counts really count? In Tracking and Measuring Video Performance, learn how to track a more relevant set of video analytics and audience engagement data to better understand the reach and business impact of your video content. Learn the benefits of tracking video engagement data within your marketing automation and CRM systems and how to use those insights to enable true video ROI reporting.
More Video Marketing Knowledge Awaits!
So, what are you waiting for? Hop over here to check out the entire library of snackable Video Marketing Chalk Talks and walk away with new insights on how to deliver better results with video!
The post Let’s Chalk! All the Latest Video Marketing How-To’s in One Simple Place appeared first on Vidyard.
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