For someone with an online presence, personal or business, the concept of an SEO strategy can seem a little daunting. Unless you have experience in digital marketing, you might have not even heard of search engine optimisation, which could mean you’re missing out of a huge amount of web traffic. Never fear; this is exactly why a team of dedicated digital marketing experts from have put their heads together, and compiled this helpful infographic on how to structure your strategies for 2016, so that you can get all the insider tips on the latest search engine algorithms and design your website to be offered among on the first page of search results.
Thousands of sites are rapidly losing visitors, due to being improperly optimized (if at all!), and incorrect or out-dated strategies can do just as much damage to your ranking as a page with zero strategy. Google is refining its searches, and becoming more understanding of the internet user’s intentions when they browse Google. So no, you can’t just pepper your website with keywords and expect that to work anymore! Now, if your content isn’t interesting and fresh, or your backlinks seem a bit shady, Google will be looking the other way. So it’s up to you to scroll through the infographic below, and implement these tips into your SEO strategy.
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