Tuesday, April 19, 2016

Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers

KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “Partner of the Year, LaunchPoint Technology” category in the 2016 Marketo Revvie Awards. The accolades honor marketing teams and technology providers who are leveraging Marketo in innovative ways to take their marketing initiatives to the next level, positively impact company revenue, build engaging relationships with customers, and inspire others in the marketing industry.

“Vidyard’s recognition as a finalist for the 2016 Marketo Revvie Award for LaunchPoint Technology Partner of the Year validates our commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. “Through our integration with Marketo’s Engagement Marketing Platform, our customers are gaining unprecedented insight into the digital body language of their online audiences and the true performance and impact of their video content assets.”

Vidyard provides Marketo customers with the ability to track the video viewing activities of prospects and customers across all digital channels and use those insights within Marketo to enhance lead scoring, nurturing, segmentation and sales enablement. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. Vidyard customers range from small businesses to large enterprises, including Dynatrace, Elsevier, Sharp, Honeywell, Mitel, Altium, Tradeshift and Verizon.

In 2015, Vidyard launched two new products on top of the Marketo platform:

  • Vidyard Live enables Marketo users to broadcast live video streams to their customers and prospects and use embedded Marketo forms within the live stream to generate leads while tracking the engagement of each individual viewer within Marketo.
  • Personalized Video enables Marketo users to generate personalized videos for each prospect and customer, weaving names, company names, photos and other details from their Marketo contact records into the video content itself. The personalized video and a related personalized thumbnail image can be seamlessly merged into outbound email and social campaigns.

In addition to supporting a wide range of customers, Vidyard is a Platinum sponsor of the Marketing Nation® Summit and an active participant in Marketo’s roadshows and virtual events. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others.

Vidyard recently raised its $35 million Series C financing and plans to continue to invest in the Marketo community in 2016 and beyond.

Marketo Revvie winners will be revealed during Day 2 of the Marketing Nation® Summit in Las Vegas on May 11, 2016. Expected to attract more than 6,000 marketers from around the globe, the conference will feature thought-leadership, educational sessions, workshops, and trainings that empower marketers of every level to succeed in today’s digital era. Learn more about it here.

About Vidyard
Vidyard (Twitter: @Vidyard) is the industry’s leading video intelligence platform that helps marketing and sales teams drive results and ROI with online video content and video analytics. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Vidyard tracks the viewing activities of each individual viewer and integrates with key marketing automation and CRM tools to deliver user-level video engagement data that helps businesses identify their hottest prospects and turn viewers into customers.

  

About Marketo Revvie Awards

Established in 2010, the Marketo Revvie Awards recognize and celebrate members of the Marketing Nation who leverage Marketo to drive the Next Era of marketing. These marketers constantly find clever ways attract and engage customers, propel their companies to new growth and success, and inspire others. To learn more, visit: http://ift.tt/1Vh8xgc

 

Media Contact
Brad Hem
The Dialog Lab on behalf of Vidyard
press@vidyard.com
(281) 543-0669

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Monday, April 18, 2016

Turning the Funnel on its Head

Getting the most leads is the main goal of the B2B world, right? At least, it used to be. A lot of companies these days are realizing that getting thousands of leads might not be all that effective if you have to weed out 90% of them as unqualified. That’s where account based marketing (ABM) can come in handy. According to Terminus, you can think of ABM as a different way to see the traditional sales and marketing funnel. ABM is a switch in mindset where you identify which companies fit your ideal profile, and target them as a whole instead of targeting certain personas without regard for the organization.

Screen Shot 2016-04-14 at 10.11.07 AM

The ABM funnel
Source: #FlipMyFunnel report by Terminus

Our friends at Terminus have been at the leading edge of this growing trend and recently interviewed more than 200 B2B marketers on the subject. Their findings are pretty definitive: Marketers are seeing the value of ABM to drive more revenue, most of them plan on doing more of it next year, and they plan to invest into technologies to help them do it better.

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Terminus found out that a strong majority of marketers plan to implement ABM in the next year.

Screen Shot 2016-04-13 at 11.51.17 AMDo you plan to implement account-based marketing next year?
Source: #FlipMyFunnel report by Terminus

This is especially surprising considering implementation of an ABM approach isn’t some quick and easy fix. It’s a completely different way to sell, but also a different way of producing content. It also requires some significant technology investments to access the data to identify top companies. That’s why Terminus also found that an even larger majority of marketers, 71%, plan to add ABM tools to their marketing tech stack in the next few quarters.

Screen Shot 2016-03-23 at 2.24.22 PM

Do you plan to add additional tools for account-based marketing next year?
Source: #FlipMyFunnel report by Terminus

More Money, New Problems.

Perhaps most interesting of all, there are more marketers using ABM for revenue generation than lead generation. In a time where we see a lot of marketers struggling to justify their budget allocations, this could be a groundbreaking move in the B2B world. It’s also interesting to note that 17% of marketers see ABM as a sales and marketing alignment opportunity. After all, it’s when sales and marketing see eye to eye that marketing starts being seen as a revenue center, instead of a money pit. And that’s when it becomes much easier for marketing to justify new investments in their tech stack.

Screen Shot 2016-04-13 at 12.03.29 PM

What are your goals for account-based marketing?
Source: #FlipMyFunnel report by Terminus

Is Marketing Different Now?

So what does this all mean for marketers around the world? Is ABM the answer to all woes? It certainly makes you question if more leads are always the answer. Getting the right leads is a goal that more and more marketing departments are setting for themselves. Overhauling your approach is quite the scary endeavour, since many marketers find themselves with an already overloaded marketing tech stack. The approach to qualifying leads is different with ABM, it’s now about looking at companies as a whole: what they are searching for, who they’re hiring, or what kind of positions they’re opening. For example, if you sell SaaS software to manage big data campaigns, you might look for companies hiring data scientists.

When you take an ABM approach, your content will also have to change to become more targeted to the specific needs of the company you are trying to sell to. Video is extremely relevant for this. In many cases, you’ll find yourself going after companies that haven’t necessarily even heard of your name. That’s why you need content that will really catch the attention of your potential clients. Interactive content and personalized video work very well in this type of situation where you’re going in cold but still need to make an impression and catch your audience’s attention, quickly. It might also be time to go through your content library and see if you can repurpose older content to target specific accounts. There are plenty of little tweaks you can make to your content to make it more relevant for an ABM approach, but you can bet it will be worth it.

Everything new and different is always a little scary at first. ABM doesn’t have to be. It’s an exciting time for marketers. A time where they have options, where they have different ways to roll with the punches. Maybe it’s time for you to turn your funnel around.

ABM_Survey_Report-600x200 (1)

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Sunday, April 17, 2016

Optimize Drupal with Smart SEO Tips

Drupal is an extremely powerful system, which could be effectively used for complex, large sites and it is supposed to be the best ever platform for SEO. Studies have revealed that people have been successful in tripling their traffic within just a few weeks after shifting to Drupal from some lesser platform.

Drupal has some amazing built-in tools that are best for automating and powering SEO on huge amounts of contents. Moreover, the granular control equips you with absolute power and authority over each and every site element. It is way ahead of competition including WordPress and Joomla. It is regarded as an SEO-friendly CMS (Content Management System) that is supported by a highly intuitive framework.

Why Do You Need to Pep Up Your Drupal?
Drupal is supposed to be the most configurable, scalable system, and drastic enhancements in usability would soon be shortening the learning curve for new developers and users. Appropriate SEO strategies could definitely boost the ranking of any Drupal site in the search results. In this context, you must remember that usually, if any Drupal site keeps appearing frequently in the search results and keeps ranking higher up on the list, more and more traffic would be diverted to your site and that would certainly boost your business or income.

Some Effective SEO Tips worth Trying
Experienced and expert webmasters have sound knowledge about optimizing their websites, but those who are completely novice and do not possess sufficient knowledge regarding Drupal SEO, they are in a fix and need expert advice and guidance every step of the way. Here are some expert tips for beginners so that they get a basic idea and some knowledge about ways to optimize their Drupal websites.

Optimize Keyword Usage
Keywords are an integral part of SEO and you need to devote a lot of attention toward proper research and use of effective keywords. Here are some points to ponder about regarding keyword use.
It is a good idea to insert the keyword in the title of the article. However, do keep in mind that search engines would be focusing on the title’s message. You must insert keywords in the first as well as the last paragraphs of your article as some search engines assume that the crucial phrase or critical words would be found in these two paragraphs.

It is really a bad practice to keep on stuffing your article with loads of keywords. When you do that, your article’s flow is lost and it becomes pretty awkward. Keywords should be incorporated in pretty much a natural way so that the content does not lose its lucidity and the visitors and search engines find it really nice and easy to read.

You should abstain from incorporating wrong keywords. Try not to choose highly competitive or nonsensical keywords otherwise; it would really be difficult for you to achieve a good SEO ranking. Competitive keywords imply those that are able to withstand the impact of really scalable keywords featuring the SERP. The key to coining the perfect keyword is to be natural.

An excellent way of boosting SEO ranking through keywords is by using then effectively in the Meta tags, internal posts, title tags, URLs, descriptions and in case it is possible, try inserting them all through the website content copy.

Superior Quality of Web Content
Maintain high-quality web content. It should be 100 percent original and should have in-depth research, reports, and analysis that would be productive in giving the site a higher SEO ranking.

Use Internal Links
Make it a habit of using quite a lot of internal links in your content. Internal links are instrumental in redirecting and diverting traffic to your website. This is pretty effective and helpful from SEO point of view. Building inbound links, therefore, could be fruitful in dramatically enhancing the SEO ranking of your website and bringing in potential visitors in large numbers.

You could be getting inbound links if you put in some efforts. For instance, social bookmarking, blog comment and directory links could be achieved with some efforts. Some websites often indulge in the practice of buying inbound links, which is strictly not recommended.

Go for a Well-Structured URL
It is really vital for your website to have a very well-structured URL as it would be easier for search engines in locating and indexing your website. The URL that comprises the keyword helps in expediting the ranking process.

Consider Increasing Website Speed
Boost your website speed to optimize Drupal. If you have a speedy website, you would end up attracting several visitors and getting a lot of traffic.

You would be requiring a highly dependable web host, one that is used to providing quick server response and fast loading speed. A top hosting provider that boasts of adequate professional technical support is pretty effective in optimizing your website.

Use SEO Modules
SEO modules are very useful for the beginners because they have some extremely powerful and effective built-in features for guiding you in optimizing several parts. Such modules could be paid or free and some of them could be chosen as per your requirements. There are many fantastic SEO modules that could be of great help to you. SEO Checklist is one of the top Drupal SEO modules. It is capable of listing the most important SEO tasks and relevant modules. PathAuto is great for automatically generating URL path aliases ideal for some kind of content. Google Analytics is another fabulous module that is useful for tracking messages, users, and links. For example, using this effective module, you would be able to accumulate information regarding what exactly your precise visitors are browsing through; where are they from and how long are they expected to be on your website and so on.

Conclusion
If you keep following the discussed SEO tips, you should have no problem in optimizing Drupal. However, you must always keep in mind that the most crucial tip among all others is to come up with high-quality content as the upgraded and latest search algorithm makes it a point to bring down the rankings of low-quality sites.

Sujain Thomas is a blogger and an SEO and SMM professional, working as a consultant and site admin in GingerDomain.com. In her free time, she maintains a blog in which she covers latest SEO trends, tips, reviews, and suggestions.

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Friday, April 15, 2016

3 Reasons Why Businesses Aren’t Getting Results on Social Media

Anyone who’s run a business in the last 10 years has incessantly heard about the value of social media. Whether B2B or B2C, these social media channels have tangled the proverbial fruit of additional revenue and success in front of many business owners. Yet only about 15% of businesses have quantitative data to show success on social media. So why aren’t these businesses seeing the results they have heard so much about?

1. Look past the hype.

Social media success is often like winning the lottery. You hear all about it but the odds are rarely in your favor. Well, that’s to say that often times people also have expectations that are not realistic. Social media is like any marketing channel and tactic. It needs to be realistically looked at in terms of the results than can be generated. If you think that you can create a Twitter profile or Facebook page and wake up the next morning with a million followers and likes, you’re setting yourself up for a rude awakening. Select only the social platforms that reach the most of your demographic and can be successfully maintained constantly by your team. Don’t spread yourself out too thin and rather than doing “OK” on all the social media platforms, do really well on just one or two.

2. Content is still king.

Often times, businesses will think that simply participating in some fashion on social media will generate results. The reality is that the channels themselves are just vehicles and businesses must create engaging and valuable content to generate any real results. Really successful businesses generate content that does two things: A) provides useful information to a specific demographic and B) is in a format that is easily digestible and often times very shareable. Visual content, such as videos, photos, and infographics, is 40 times more likely to be shared on social media. Being able to create useful content consistently is key for businesses who want to generate real results. Many businesses create a content calendar to map out and track their content creation on a month-to-month basis. This is a very useful tool for long term planning.

3. Reuse, reuse, and reuse.

I can’t tell you how many businesses have noted that they create a blog post, tweet it out and wonder why the website visits aren’t rolling in. In a world of seven-second attention spans, you’re going to have to post the same pieces of content multiple times to get people’s attention. Think about how people use social media channels these days. They aren’t going to your profile page and scrolling through all your wonderful content to see what you’re all about. They are taking a few minutes out of their day to scroll through their own news streams to see what’s happening. Often times, your content won’t be in the window of time they are scrolling.

That’s why it’s so important to post the same content multiple times. On Twitter, you could post the same blog title three times in one day: 9 am, 1 pm and 4 pm. Very few people are going to see even two of these posts, but by posting multiple times, you greatly increase the chances of gaining clicks to your content. However, each platform does have its own unique characteristics and should be posted to by their best practices. You would never want to post the same content to Facebook three times day, but you could post it two times in the same week. You can also use software to help in the scheduling of these posts, to ease the burden on your business’ internal resources when trying to post multiple times a day.

Eleonora Israele is an Analyst at Clutch. Prior to joining Clutch, Eleonora was a foreign language tutor and a researcher for a D.C. real estate firm. Originally from Argentina, Eleonora grew up in Bethesda, MD. She graduated from Georgetown University with a BA in Economics and Linguistics. She enjoys spending her free time running, traveling, crocheting and rooting on FC Barcelona.

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Never Get Writer’s Block Again with These 101+ Blog Post Titles

If you have had a blog or website for a while, you probably know that the hardest part of keeping it going is writing new and unique content on a regular basis. Let’s face it, getting ideas for interesting posts is hard!

That is why I am always searching around for tips and tricks on how to be more creative, and this past week I came across a really interesting post from the Wise Startup Blog titled Steal My Strategy: How to Create Blog Post Ideas Influencers Love.

On this post you’ll discover the strategies used by Andrew to produce killer articles that will get shared like crazy, and you will also find a list with 101 blog topics/titles you can use on your own site.

Here’s a quotation:

13. Tell a Joke

The old adage says that sex sells, but humor can go a long way too.

14. Write about Personal Life Lessons

Readers tend to appreciate when writers are willing to share their own personal experiences. Don’t be afraid to relate your own challenges and failings. Others will learn from the lessons you share and take a moment to relay their own experiences.

15. Make a Video Post

Again, readers appreciate being able to view a variety of material and posting a vlog will also make you seem more accessible and personable rather than an anonymous voice on the web.

16. Write a Guide to Success

Everyone is looking for ways to improve. Offer your own advice on how to succeed and provide concrete steps that can be followed.

17. Share Marketing Secrets

Other bloggers and business owners will be interested in how you are able to successfully market your articles and expand your reach. Most of this information is readily available, but you can be the go-to source and make sure you standout as a reliable expert.

Some cool ideas huh? Believe me, you’ll find many more creative ones on the original post, so check it out.

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Managing and Organizing Your Growing Video Library

Remember going to the library as a kid: strolling through the book racks neatly organized by subject and author until you found a stack of books to bring home and read? Now imagine if that library wasn’t the organized masterpiece the librarians spent countless hours maintaining. Goosebump books sitting next to AUTOCAD manuals. Richard Scarry’s Busytown beside Truman Capote’s In Cold Blood. Not exactly the most inviting reading experience, right?

Now take a step back and imagine your video library. The best content in your marketing toolkit. How is it organized? If you needed to find a demo video you put together two years ago for a product that is undergoing a huge UI change, can you find it? If you want to grab that thought leadership interview from last year’s conference, and you search the speaker’s name, will it be there?

As content libraries grow, organizing your content is one of the most important actions you can take to ensure your video content remains accessible and easily searchable. It pays to get this right from the beginning, as updating thousands of videos to a new organization scheme is a chore that nobody wants to go through. Here are some tips on how to keep your video content as beautifully organized and easily referenced as a small-town library.

Tagging Your Content For Easy Reference

Tagging isn’t a new concept, your blog probably has categories and tags so that readers can easily find related content, and your blogging software may actually use these tags to offer recommend content to readers already. Many companies don’t put this same effort towards tagging their video content, as video frequently lives within a blog post anyway, so why bother?

Tagging your content on the back end has the same value as tagging blogs on the front end, but the rewards benefit your viewers and yourself. Tagging videos, even just by the type of content, makes them easy for you to search and find in your video platform, and allows you to group content together so you can quickly find all videos that match certain criteria. Consider tagging your content by type:

  • Webinar
  • Thought Leadership
  • Product Demo
  • Product Launch
  • Culture Content
  • Event Video

And by persona and funnel stage:

  • Top-of-Funnel
  • Middle-of-Funnel
  • Bottom-of-Funnel
  • Marketing Buyer
  • Sales Buyer
  • Corporate Communications Buyer
  • Etcetera

This makes it easy for you to quickly find all the product demo videos you have and update them as needed. Plus, it enables your sales team to find specific content like all middle-of-funnel video assets that are product demo videos focused on sales buyers.

Tagging your content properly from the beginning means it’s easily accessible to everyone on your team, but only if you share your tagging system with everyone on the team that is uploading content. Make sure your videos all follow the same scheme, and everybody wins.

Knowing What Content to Refresh

Did you know that libraries don’t keep books around forever? If you’re thinking it’s counter-intuitive for a library to get rid of books, think about this: when’s the last time anyone checked out the power-user’s guide to Windows 3.1?

The same line of thinking should be applied to your content, no one needs out of date content. But then again, not every video needs to be thrown away. Sometimes a quick update is all you need.

We wrote a post recently that covered how to decide which video content needs to be updated. But before you can decide what needs to be refreshed, you’ll need to have your video content organized well enough to know where these videos can be found.

Most video marketing platforms will allow you to segregate content by date, so finding old content isn’t difficult, but what if only some parts of your product have changed? Consider adding specific products to your tagging or organizational scheme, so that if have six products and update two of them, you can easily find which videos need a refresher, and get that ready before the old interface is in the wild for too long.

The same goes for thought leadership videos. Making sure you tag your content with the speaker name. That way, if a speaker leaves their position, or requests that the video be changed for whatever reason, it’s super easy to find.

Consider having your video team adopt a similar strategy in their raw video editing projects as well. There’s nothing worse than knowing where the video lives on your website, but not being able to find the original video files to make the necessary updates. Tagging and organization is just as relevant behind the scenes.

Performing a Content Audit on your Organized Content

The beauty of having your content organized so you can search by funnel stage and buyer persona is that your sales team can easily find any asset for any persona, if it exists.

While you may not need to perform a full video content audit, consider doing some cross-searching every now and then to see how your funnel stages line up with your personas. Using our examples from earlier, imagine I search for middle-of-funnel content for the corporate communication buyer and no videos show up. I would know that there’s a glaring hole in our video library that we can address as part of our next quarter video goals. Similarly, if I do the same search for the sales buyer and find that there are hundreds of videos targeting the same audience, that can be an indicator that we’re producing too much content for one persona, and need to diversify a bit if we’re going to have an impact in our other markets.

Organizing your content makes it easy to find the videos that are relevant for your communications, but it’s also a great indirect tool for finding out where gaps are in your content strategy. If sales is using your search criteria properly to find content and coming up empty, now you know where to align your content plans moving forward.

Organizing Your Content in a Video Hub

While most of this post has discussed keeping your content organized from a back-end perspective, tagging and categorizing your videos has huge implications for presenting your content to prospects and customers. We built video hubs to allow our customers to easily present relevant content to their audience, especially when watching videos of a certain type. But all of this power is predicated on organization!

A great place to start with organizing content in a video hub is event videos. If your event is anything like Advocamp this year, you’ll be walking away with dozens of new content pieces, from keynote talks to panel discussions, to the promo content you put together to get people excited. Influitive did a great job organizing their content from this year’s Advocamp. They organized videos by which day of the conference the talk was presented on, and what the topic was, giving viewers several ways to find the videos that are relevant to them. Check it out here!

Your categories can be anything you want them to be, if you want to show off all of your product demo videos, all of your thought leadership content, and all of your fun campaign videos as separate areas of your hub, that’s easy to do when you’ve categorized your content properly. And, coincidentally, how we organize our own video hub.

If you want to organize your content by personas so that marketing users can see all the content relevant to them, and sales users aren’t watching videos that don’t matter for their jobs, you can do that too. The possibilities are endless – as long as you’re keeping up with your video tagging and categorization, reorganizing your content into meaningful, curated collections for prospects and customers is easy.

Bringing it all Together

As businesses are expanding their libraries of video, the next big challenge will be keeping that content fresh, relevant, and easy to find. By adopting a comprehensive tagging and organization system from day one, you can ensure that any new videos added to your library are easily accessible for both your prospects and your team. There’s nothing worse than having the perfect piece of content to send out to a prospect that will close the deal today and having to navigate a poorly labelled pile of content to find it (or … not find it). Organize your content. Your next deal may depend on it.

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Thursday, April 14, 2016

How to Establish and Maintain Good Relationships in the Blogosphere

Catching up on blogging is tough to reach the heights without grateful readers and respect of the fellow bloggers. Both should be earned, in principle, as in a real life. Unfortunately, it turns out not always and not at all, even though someone may not need. In any case, this process requires special attention and time spent. Reputation needs to grow, and for a couple of hours or days to implement this plan impossible. I suggest you straightforward and time-tested rules and practice following which you can do it right and get the result. Of course, the mere implementation of these standards and regulations do not give you any guarantees but can significantly improve the chances of success in the blogosphere. And even if you do not become a super popular blogger, you can, at least, find a couple of good friends online.

Be honest

Always write honestly. The reader feels the similar things. Moreover, we should not forget that we often read by people more intelligent and skilled than we are, so if you’re fighting for the loyalty of the audience, be very frank.

As an example, there may be the situation with advertising posts, so do not hide from the reader that you have received monetary compensation for the particular publication. The audience is unlikely to be positive. Similarly, you can cite as an example the description of their achievements. Deceiving readers, you will not achieve anything good, and to some extent, you will even deceiving yourself. In short, the honesty in the blogosphere, as in the life, it is good quality!

Respond to comments and letters

For each comment and a letter demanding an answer it is necessary to answer. Without focus, you can only leave comments like “great” and “good”, or “+1”. If there is a question in the comments, it implies the answer. And the reader is hoping to get it. Do not disappoint him. The same goes for emails. Even if you cannot help, or if you do not have enough skills but should answer, you have to respond in any case. On this depends not so much relations of visitors to you personally, as even the score of the usefulness of the site which he will or will not visiting further.

React to the reader

The response to the visitor implies not only the need to respond to comments and letters. The reaction to the reader means the ability to anticipate the interests and needs of the audience and to implement them. So, in other words, understanding the reader and providing what he needs is a real art. To find out the visitors and their needs better, you can create a poll on your blog, where to ask for your note or topics for consideration, any steps to improve the project. Most sites place a feedback form the contact with readers and the opportunity for them to give some tips and advice on the best of the work. It is important to listen to your visitors and implement them.

Be kind

Always be friendly, and people will reach for you. There’s not much to add or explain further. In spite of the bad mood, personal issues, and any other bad nuances, you should not show it or to project onto your readers. Blogging has much in common with the work, which is also imperative to protect the personal and professional aspects.

Be adequate

Adequately responds to the criticism and the opposite of your point of view. If you are wrong, it is necessary to admit it. Do not succumb to provocations, to be led by “trolls”. And any attempt to “stir up” conflicts or to get personal, I would recommend you as the author and the head of the blog, prevent it strictly. Another important thing — do not be a “star” — remember that the concept of top bloggers is extremely concerning.

Comment on other blogs

Commenting on other blogs is a must. Otherwise, you will not get starting to build relationships and thus integrate into the blogosphere. Also, the same if you want to someone comment you, start it first. Useful, detailed comments on other blogs are one of the methods to drive traffic to the young bloggers.

Communicate with other bloggers

Relations with other bloggers often begin with communication in the comments (as mentioned above), and often develop into a real friendship. Do not hesitate to contact other bloggers with questions, suggestions or anything else. Most of them are nice and adequate people. For the beginning, try to make friends with bloggers of you niche and “mark” (because it is the easiest, for example). You can even try to organize some co-operation in the form of participation in the competition or the joint project.

Link to other blogs

A well-known proven way to improve relations is to refer to other bloggers. Along with commenting on other blogs, this is one of the most efficient ways. If your blog is not yet known, the person to whom you referred to at least know about your existence (all bloggers wonder who refers to them). As the maximum, they will respond to you in return. In principle, this can be done just so, or to negotiate with other bloggers for mutual exchange of links.

Use Twitter and Facebook

Twitter and Facebook are great places to socialize or even make new friends. Use them for the expansion of relations and the maintenance of good relations with old friends. Social networks every day denser and more serious part of our lives, to ignore them would be a crime. Very often, these social services are used in the promotion of the blog.

Participate in live events

Magnificent if you have the opportunity to communicate with readers, bloggers or colleagues live (means offline). This communication is very strengthened ties and promotes the development of new ones. This item is the most difficult to implement, but its implementation possibilities have virtually everyone, as all sorts of activities carried out fairly — seminars, roundtables, field trips and more. In the blogosphere, there are probably maybe found some well-known persons who rarely miss such public events, from which you may get a lot of use.

Use these helpful methods to build friendly and fruitful relationships with other bloggers to make your resource high. And what can you advise on the issue?

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