The Demand Generator’s Guide to Maximum Lead Conversion

Picture this: You think you’re sitting on the hottest lead this side of the Atlantic Ocean. You’ve put your heart, soul, time, and resources into generating this one. But is it as hot as you think? Will it convert and let you retain the title of Demand Gen Superhero in the office?

That’s where we come in! We know there’s a lot to think about when it comes to enterprise-class companies turning leads into customers faster, so Vidyard and Ascend2 have assembled the Lead Generation to Increase Conversions Report. This ultimate tool for today’s demand generation leaders will help answer these burning questions:

• Did you generate the lead using the most effective and strategic tactics possible?
• How are you going to convert this hot lead into your #1 customer?
• Do you have the most effective strategy with proven tactics in place to succeed?

The data in this edition of the study exclusively benchmarks the opinions of 75 enterprise-class companies with more than 500 employees who participated in the survey. There is too much goodness in this report to cover here, so we’ll give you just a sneak peek into what you will see within our findings.

Most Important Objectives for Lead Conversion

More than two-thirds (68%) of enterprises consider increasing lead-to-customer conversions a top priority of a lead-generation strategy. Achieving this will also require improving lead data quality – an important objective for more than half (56%) of enterprises.

Source of the Highest Conversion Rates

57% of enterprises, content download forms generate leads with the highest conversion rate. The type of content downloaded also impacts the rate of lead-to-customer conversions. Webinar registration is another top lead-generation form for 48% of enterprises.

Content Development Resources Used

The types of content generating the highest conversion rates often require specialized skills and capabilities not available in-house. That’s why 92% of enterprise-class companies outsource all or part of their content development for lead generation purposes.

This report is jam-packed with resources specifically catered to the Lead-Generation audience that you won’t find anywhere else. You’ll also learn about important research into Lead Generation Success Strategy, Sales Cycles Encountered, How Conversion Rates Are Changing, Content Producing the Most Conversions and much more!

And of course, we want you to use all these valuable research findings. So go ahead and pull stats for your next strategy review, use the graphs and charts in your next blog post, or post the findings on social media. Download the guide and share this research credited as published!

The post The Demand Generator’s Guide to Maximum Lead Conversion appeared first on Vidyard.

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3 Takeaways from INBOUND 2017 that Impact Video in Business

INBOUND took over Boston this week uniting 20,000+ marketers, sales leaders, execs and entrepreneurs hungry for the latest insights on how to accelerate business growth. Like a great piece of video content, it did an impressive job of educating, inspiring and touching the hearts of attendees through an artful blend of keynotes (Michelle Obama was omazing), comedians (Judd Apatow OMG), experts (Rand Fishkin, Trish Bertuzzi, maybe one or twenty more) and of course, savvy practitioners. With lots of news from the event host HubSpot, three core themes stood out as strong indicators of where the market is heading. And each of them have important implications for how we think about video and it’s expanding role in the customer experience.

1. Alignment and value creation throughout the entire customer lifecycle

During INBOUND, HubSpot announced major updates to its Sales Hub solution as well as a brand new Customer Hub product line, making it clear they’re placing big bets on helping businesses create more value throughout the entire customer experience. This continues to be a major theme amongst customer engagement technology giants as they expand their capabilities for acquiring and retaining customers while federating the back-end processes and data that manage the entire customer lifecycle. This comes at a time when customers are interacting with brands in entirely new ways while expecting immediate, personalized customer service that aligns with how they want to converse and consume information (think chat and video vs. email and phone). To thrive in this new era, businesses need to align their marketing, sales and customer service organizations to work together as a well-oiled machine in a way that makes it easy for customers to find the answers they’re looking for. And they need a well integrated technology stack to power it.

Social and video are two of the hottest topics in this conversation around customer experience (I’ll get to the social piece in the next section). By its very nature, video is often the best way to educate at each stage of the customer lifecycle and to connect with customers in a more personal way. Embracing video as part of your customer experience strategy is much more than adding explainers to your website; it’s using engaging and personalized content throughout every step of the customer journey to better connect, educate and support customers. It’s about empowering customer-facing teams to create, access and share rich video content as a natural part of how they do business. To support this trend, Vidyard announced expanded capabilities for its video messaging app, Vidyard GoVideo, that now enables anyone in marketing, sales or customer service to easily capture, share and track personalized videos in a way that’s seamlessly integrated with email, CRM, sales acceleration and customer service applications.

2. Customer engagement models are drastically changing

Email, phone, blogs and website forms aren’t going away anytime soon. But all the trends seem to suggest that businesses need to pay more attention to new ways of engaging with prospects and buyers. Customers are increasingly moving towards social media and real-time chat messaging as a way to interact with brands. Prior to INBOUND, HubSpot announced their acquisition of chatbot builder Motion AI, and this week they unveiled a free Conversations tool for powering multi-channel, one-to-one communications at scale. HubSpot also announced enhanced social tools as part of HubSpot Marketing Hub for interacting with audiences on Facebook and Instagram. It was also great to see a new integration with Terminus, a leader in Account-Based Marketing (ABM) technology, that enables marketers to serve customized digital ads to specific target accounts in an automated fashion. And not surprisingly, video was highlighted as another key channel/medium that businesses need to embrace to meet the shifting expectations of today’s buyers.

During his mainstage product keynote, HubSpot’s VP of Product, Christopher O’Donnell, spoke about the importance of having a strategy for video content creation as well as a platform for video hosting, distribution, optimization and analytics. He highlighted HubSpot’s expanded partner ecosystem in this space that includes the likes of Animoto, PowToon, Shakr and Vidyard GoVideo for content creation and of course Vidyard and others as integrated video platforms. The most important take-away was the need to have solutions for both content creation and distribution/analytics that integrate seamlessly with core marketing, sales and customer service tools to enable video to become a seamless part of customer engagement strategies.

 

3. The MarTech stack is more important than ever

With shifting customer expectations and so many new ways to engage with audiences, the concepts of a marketing technology (MarTech) stack and a strong partner ecosystem are more important than ever. For most businesses, no single solution standing on its own will offer the full range of capabilities to keep up with the changing market dynamics. In recognition of this, HubSpot announced rapid growth in their HubSpot Connect partner ecosystem as well as the addition of MarTech thought leader Scott Brinker as their new VP of Platform Ecosystem. As a member of the HubSpot Connect ecosystem, I applaud this move and am excited to see HubSpot putting an even greater strategic emphasis on growing their partner community and expanding their platform capabilities. Vidyard announced a similar strategy this week by unveiling its Vidyard GoVideo partner ecosystem in an effort to make video capture and sharing an integrated part of any business application.

From a video perspective, the opportunity here is to see platforms like Vidyard and apps like Vidyard GoVideo become even more closely integrated with marketing, sales and customer service workflows to help businesses realize the true promise of going video in a way that is tightly coupled with the apps they use every day.

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Content Pros: Proof That Your Content Needs Fewer Facts and More Story

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Doug Landis, Growth Partner at Emergence Capital, to share his journey of becoming a bonafide storyteller and what that means for content marketing. Check out the full podcast:

Here’s a few of our favourite moments:

Why don’t you introduce yourself, give a little bit of that background and is being a chief storyteller actually as glamorous as it sounds?

Well, one little caveat to that is that I think everybody is a chief storyteller in their own little world. So you can take that title if you like it as well. Take it with you up to Canada. It’s all yours.

Interestingly enough, this notion of the chief storyteller is the title by the way I created myself when I was at Boxed. And it came out of this need for … that I noted over the course of four years that as an organization, as a company, we needed to get better at telling stories. And the reality is we needed to get better at telling our story as a company. Who we are and what we stand for. We needed to get better at telling our pitch, if you will, or our story to our customers as far as what value is delivered to them. And we needed to get better at telling our own story, our own personal story. Why do we actually work there? What gets us excited about it? About working at Boxed. And then finally, we needed to get better at telling our customer’s story.

So if you think about it, throughout the entire sales process every time you’re engaging with a customer or prospect you really are storytelling. And here’s something interesting I found over time, shifting to the role that I’m in right now at Emergence and working with all these great startups is what typically happens is you have a founder CEO that identifies a problem and they build this product to solve this problem. They gain some customer traction and then they go and build their pitch to go raise money. And when they raise the money and with that money they go out and hire a bunch of sales people and they take their pitch, which they use to go raise money and they kind of modify it a little bit and they give that to their sales team and say go, here’s the pitch.

What happened to the humanity of telling stories instead of all facts?

It’s this idea of the weekend self. You leave work and you go home to your family, you go home to your friends, you go out for the weekend and people are like so how was your day? You might even go home today and be like so I did this podcast today and it was really interesting and you tell a story about our experience just this morning and all of the sudden you go back to work the next day and what do we do? We go back to speaking in facts and figures and bullets and these truncated phrases. We wonder why people don’t remember things, we wonder why we have to take so many notes, you wonder why we have all these collaboration tools because we can’t remember shit with just a bunch of facts and figures because you know facts and figures fade and stories stick. It’s just remembering that the ethos of a great story is something that should be woven into every piece of content. Whether its content marketing content, whether it’s your first callback, whether it’s your website, whatever it may be, we should be thinking about the stories that we tell.

If you want to hear the full podcast, we’ve posted it above, and you can read a full transcript of this talk on Convince & Convert, where it was originally posted!

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3 Ways to Use Photos to Improve Your Online Presence

You don’t have to know or be a photographer to have a great web presence, but it certainly helps. Images have become the currency of social media and many forms of online news and communication. Images distill thoughts into a form that can be consumed in an instant, much faster than the thousand words or so it would take to get across the same information. While writing is still important, it’s increasingly images that get people to pay attention to the written word. If you still aren’t sure how to use images to increase your online presence, here are three of the very best methods.

1) Use Professional Quality Images.

If you don’t so much as own a camera, you can still use amazing images if you have the right source. There are countless ways to buy great images at affordable rates, with so much variety available that you can find pictures tailored to your exact needs and specifications. If you go the stock photo route, it pays to do your homework. By digging into places that present uncommon and affordable results, you will be able to avail yourself of images that don’t look commonplace or unnatural for your purpose.

2) Use Original Images Sometimes.

Content creation is the name of the game online, and this isn’t likely to change anytime soon. Platforms like Instagram are full of images created by people of interest, which can be incredibly successful even if they aren’t of the highest quality. If you have a customer or fan base, you may be surprised how many people have an appetite for images of you or your brand. All you need is a phone to make creative, candid, original images that your fans won’t be able to find anywhere else. This creates a sense of intimacy and activity that some brands are surprisingly without.

3) Invest in Images That Dazzle.

If you don’t want to go the stock photo route and you aren’t the type to throw up images on social media platforms willy nilly, you might be the type of internet personality who invests in dazzling images and video. These images are a production. Whether they are taken in a studio, in nature, or under the sea, images that amaze with their quality, subject matter, and unusual perspective help brands take a step beyond conventional branding. Drones, underwater robots, adventures photographers, and innovative video techniques – all of these are strong ways to create pictures that impress people for their originality.

4) Bonus Tip: Don’t Forget About GIFs!

GIFs, or “graphics interchange format”, is like a self-contained looping video that shows a short period of content or action, often measured in just a few seconds. GIFs and memes are two of the most popular ways to communicate information, ideas, and jokes anywhere on the internet. You’ve likely seen them or used them before. They’re a great way to distill an important bit of video from your business, a humorous concept, or a thought-provoking message that pertains to your brand. Once you get hooked on making GIFs, you’ll use them all the time.

There are many strategies that will produce an effective imaging strategy for your career, business, or brand. The most important thing is to do it, whichever one you choose! For people who have not always used the internet, the image-first nature of today’s web may seem unfamiliar. Even so, it’s here to stay and anyone who wants to make a place for themselves online, or to expand their current reach, needs to use images that are compelling, brand enhancing, and on the cutting edge of convention, taste, and trend.

Original post: 3 Ways to Use Photos to Improve Your Online Presence

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Vidyard Brings the Power of Video to Any Business App with Vidyard GoVideo Partner Ecosystem

Gainsight, SalesLoft, Drift and other technology leaders embrace Vidyard GoVideo to power native video experiences across business applications

KITCHENER, Ontario – Sept 26, 2017 – Vidyard, the leading provider of new generation video platforms for business, is bringing the power of video to a broad range of business applications with its new Vidyard GoVideo partner ecosystem program. Now offered as a free plugin that enables video capture, hosting, sharing and tracking within any third party application, Vidyard GoVideo will power video experiences for leading sales, marketing and customer experience applications including Bolstra, Drift, Engagio, Gainsight®, Influitive, Madison Logic, SalesLoft, Uberflip and WorkRamp.

“Video is a better way to communicate with customers, partners and employees, but until now has not been easy to use within our day-to-day business workflows,” says Michael Litt, co-founder and CEO of Vidyard. “With the Vidyard GoVideo partner ecosystem, we’re changing that. We enable solution providers to add video capture, sharing and tracking capabilities to their existing apps via a turnkey, no-cost solution. Together with our partner ecosystem, we’re helping businesses go video in a way that simply connects with how they do business today.”

Vidyard GoVideo is the company’s revolutionary video messaging app that enables business professionals to easily capture, share and track personal video content. With the launch of the new partner ecosystem, Vidyard GoVideo is now available as a free plugin that can be built into any business application to seamlessly power video experiences for end users. Companies such as Bolstra, Drift, Engagio, Gainsight, Influitive, Madison Logic, SalesLoft, Uberflip and WorkRamp have embraced Vidyard GoVideo to bring the power of video to business communications in a wide variety of use cases, including: sales, marketing, customer success, customer service and employee development.

 

Video: Extending the Customer Conversation

Vidyard GoVideo addresses the growing demand to use video as a better way to communicate. It’s an easy to use video messaging app for business that delivers a plug and play solution to capture, share and track videos as part of user’s daily business communications. Vidyard enables partners to embed video messaging directly into their applications that allows their end-users:

1. Record and share custom webcam videos to deliver a more personalized and engaging message.
2. Record and share custom screen capture videos to share information, answer a question, deliver an on-demand presentation and more.
3. Access and share existing on-demand videos as well as previously recorded webcam and screen capture videos from their personal library.
4. Track the engagement of individual recipients to better understand who is engaging with which content.

Vidyard GoVideo takes care of all the heavy lifting including video capture, cloud-based video hosting and encoding, video playback on dedicated pages, video engagement tracking and video view notifications. Vidyard GoVideo is the easiest way for any business professional to create, share, and track simple personalized video messages. Vidyard GoVideo has more than  130,000 users in over 100+ countries who are improving communications and workflows with video.

 

Video Across the Business

From improving communications to boosting audience engagement, video has the ability to deliver immediate value to nearly any role in modern business. The following application providers will now leverage Vidyard GoVideo within their Account-Based Marketing (ABM), Customer Advocacy, Customer Success, Sales Acceleration and Training solutions to:

• Bolstra: Enable customer success managers (CSMs) to build better relationships with clients and deliver more personalized one-to-one communications.
• Drift: Connect with website visitors that want to engage in real-time conversations in a more personal and engaging way.
• Engagio: Help marketing and sales teams stand out with key accounts and boost the performance of ABM programs with personalized video outreach.
• Gainsight: Turns deep customer insights into action at scale, including through personalized video communications at all phases of the customer lifecycle.
• Influitive: Accelerate the impact of customer marketing programs by making it easy to capture new video-based customer stories using the Influitive UpShot solution.
• Madison Logic: Help B2B marketers leverage powerful video viewer data and account-based information for more effective, personalized video targeting.
• SalesLoft: Help sales teams boost response rates by more than 300% and accelerate pipeline using personal video messaging for outbound sales prospecting.
• Uberflip: Enable sales reps to easily curate relevant content for key prospects and deliver via personal video messages as a better way to stand out.
• WorkRamp: Instrument and power all forms of employee training including self-led, instructor-led, and virtual training programs with do-it-yourself video content.

“With Vidyard GoVideo, we were able to add video messaging to our existing workflows in a way that was simple, yet powerful,” says Sean Kester, VP of product strategy at SalesLoft. “Video messaging is one of the next big waves for sales acceleration and Vidyard made it easy to deliver this to our customers in a way that is simple, seamless and effective.”

“Personalization and one to one communication are critical parts of modern marketing and sales, and that’s what customers expect today. Video is a key part of that,” says David Cancel, CEO and co-founder of Drift. “With Vidyard GoVideo, our customers can add personalized video to any conversation to build more human connections with potential buyers.”

“At Gainsight, we think a lot about how companies can make their customers successful and believe strongly that personal engagement is a major correlating factor,” says Karl Rumelhart, chief product officer at Gainsight. “Video should be a key part of every company’s Customer Success strategy — we are excited to bring this vision to life by extending our native video capabilities within Gainsight with Vidyard GoVideo.”

To learn about partnership opportunities or to apply to Vidyard’s GoVideo Partner Ecosystem program, email govideopartners@vidyard.com with your name, title, email, description of your product/technology, how many end users do you have approximately, and your development

More Information:

• Apply Now: To learn about partnership opportunities or to apply to Vidyard’s GoVideo Partner Ecosystem program, send an email to govideopartners@vidyard.com with your name, title, email, description of your product/technology, how many end users do you have approximately, and your development timeline.
• Get Vidyard GoVideo (for free): http://ift.tt/2wR3v52
• Blog Post: http://ift.tt/2yqrGUi

 

About Vidyard

Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

Media Contact:

Sandy Pell, Senior Manager, Corporate Communications. Vidyard. Email: press@vidyard.com

 

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Vidyard Extends Video Messaging Leadership with the Release of Vidyard GoVideo

Vidyard expands capabilities of free video messaging app for business professionals, changes name from ViewedIt to Vidyard GoVideo to reflect bolder vision.

KITCHENER, Ontario – Sept 26, 2017 – Vidyard, the leading provider of new generation video platforms for business, today announced new capabilities, a new name and a bolder vision for its revolutionary video messaging app. Now named Vidyard GoVideo, the free application formerly called ViewedIt makes it easier than ever for business professionals, organizations and third-party app developers to create, share and track personal videos from within the tools they use every day.

“Video is the most powerful way to connect and communicate, but it’s still too difficult and largely inaccessible for the average business professional,” says Michael Litt, co-founder and CEO at Vidyard. “With Vidyard GoVideo, we’re changing that. We’re making it easy for anyone to capture and share personal video messages and screen recordings from within their application of choice. We’re helping end users and businesses go video in a way that simply connects with how they do business today.”

With more than 130,000 users in over 100 countries, Vidyard GoVideo has been embraced by business professionals as an easy way to record, share and track personal video messages and screen recordings. Business users have embraced video as a better way to connect with prospects, customers, partners and colleagues, just like they have done in their personal lives with apps like Facebook, Instagram and YouTube. With new capabilities announced today, Vidyard GoVideo makes it even easier for individuals to leverage video in their professional lives, and for application providers to embed video capabilities within their existing solutions.

 

Expanded Capabilities for Video Messaging and Sharing

Vidyard GoVideo now enables anyone to add video communications to their day-to-day business activities with the following capabilities:

• Create personal video messages and screen captures with one click
• Optimize viewership with engaging animated GIF thumbnail images
• Share videos instantly via Gmail, Twitter, Facebook, LinkedIn and now YouTube
• Track audience engagement with video view notifications

With Vidyard GoVideo Enterprise, businesses can unlock new capabilities to boost the performance of sales, support, marketing and other teams across the business:

• Empower employees with instant access to shared libraries of video content
• Track video viewing insights centrally within common marketing and sales tools
• Enhance videos with custom forms and overlay annotations to drive action
• Secure internal videos with access controls and enterprise-grade security
• Leverage the Vidyard GoVideo partner ecosystem to easily record and share videos from within a variety of other business apps

 

Powering Video Experiences Across Business Applications

Today, Vidyard has also introduced the Vidyard GoVideo partner ecosystem program, a growing community of SaaS technology vendors who are adding video capture, sharing and tracking capabilities to their own applications powered by Vidyard GoVideo. Sales, marketing and customer experience technology leaders including Bolstra, Drift, Engagio, Gainsight, Influitive, Madison Logic, SalesLoft, Uberflip and WorkRamp will leverage Vidyard GoVideo to enable their own users to go video within their applications.

“With Vidyard’s GoVideo Partner Ecosystem, we’re delivering on our mission to make it easy for anyone in business to leverage video in a way that is simple, integrated and connected,” says Steve Johnson, president, and COO at Vidyard. “We believe this is just the beginning of what’s possible when it comes to integrating video within the workplace, so we invite those interested in learning about partnership opportunities with us to connect with our team today.”

To learn about partnership opportunities or to apply to Vidyard’s GoVideo Partner Ecosystem program, send an email to govideopartners@vidyard.com.

 

How are People Using Vidyard GoVideo? Let Us Count the Ways…

Earlier this summer, to celebrate its 100,000th user, Vidyard released an inspired list of 50 ways that the community is using personal video messaging to transform the way they communicate. With its new partner community, Vidyard expects to see video messaging become a seamless part of hundreds of different business apps to make video simply a part of how we do business.

“Vidyard is constantly championing a movement for all businesses to go video. Whether it’s helping businesses use video for more personalized communications, or enabling applications to bring video experiences to their customers, they make embracing video easy for everyone,” says Jill Rowley, chief strategist and startup advisor.

More Information:

• Blog Post: http://ift.tt/2yqrGUi
• Get Vidyard GoVideo (for free): http://ift.tt/2wR3v52
• Apply Now: To learn about partnership opportunities or to apply to Vidyard’s GoVideo Partner Ecosystem program, send an email to govideopartners@vidyard.com with your name, title, email, description of your product/technology, how many end users do you have approximately, and your development timeline.

 

About Vidyard

Vidyard is the new generation video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

Media Contact:

Sandy Pell, Senior Manager, Corporate Communications. Vidyard. Email: press@vidyard.com

 

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Vidyard Launches Partner Ecosystem and Bold New Vision to Help Everyone Go Video

The rise of video as the king of content has been nothing short of incredible. Now accounting for 73% of all Internet traffic and more than 20 billion daily views on Facebook and SnapChat alone, video is transforming how we communicate. Perhaps most importantly, it’s helping us create more personal connections with prospects, customers and fellow employees in an increasingly digital age. That’s why we’re so passionate about bringing the power of video to every business professional, and why we launched our free video messaging app nearly one year ago. It’s also why, today, we’re announcing a brand new name, exciting new partnerships and a bold vision for bringing video messaging to everyone.

I’m excited to share that our flagship video messaging app, formerly called ViewedIt, is now Vidyard GoVideo. The new name is inspired by our community of 130,000+ users in 100+ countries who have embraced video messaging in countless new ways to transform how they communicate. We’ve seen everyone from business executives and sales reps, to educators and students, using personal video messages to share new ideas and build stronger relationships. To cut through the clutter and tell a better story. We’ve learned that the greatest value they place on the solution is actually quite simple: it’s helping them go video. It’s making it easy for them to capture, share and track video messages in a way that has a meaningful impact on their day-to-day results. This simple idea has inspired us with a bold vision for how we can help individuals and businesses go video in compelling new ways.

Expanded capabilities for video messaging and sharing

Along with the new name comes an even greater commitment to helping our community leverage video to drive their success. With new features like YouTube synchronization and animated GIF thumbnails, Vidyard GoVideo now enables anyone to:

• Create personal video messages and screen captures with one click
• Optimize viewership with engaging animated GIF thumbnail images
• Share videos instantly via Gmail, Twitter, Facebook, LinkedIn and YouTube
• Track audience engagement with video view notifications

For businesses looking to embrace video messaging in a more strategic and integrated manner, Vidyard GoVideo Enterprise now unlocks new capabilities to help boost the performance of sales, support, marketing, HR and other teams by:

• • Integrating with Microsoft Outlook, Salesforce and other business apps
  • Empowering employees with instant access to shared video libraries
  • Tracking and actioning video viewing insights within marketing and sales tools
  • Enhancing videos with forms, calls-to-action and interactive annotations
  • Securing private video content with enterprise-grade security

Introducing the Vidyard GoVideo Partner Ecosystem

But for me, the most exciting news today is the launch of our Vidyard GoVideo partner ecosystem. This growing community of business technology providers will bring the power of video messaging to their own applications, powered by Vidyard GoVideo, to support our vision of helping every business professional go video. Together we’re bringing one-click video messaging to the business apps people work in every day, from their browsers and email clients to CRM, sales acceleration, marketing automation, customer support and more. The following application providers are among the first to adopt Vidyard GoVideo as a way to:

• Bolstra: Enable customer success managers (CSMs) to build better relationships and deliver more personalized 1-to-1 communications.
• Drift: Connect with website visitors that want to engage in real-time conversations in a more personal and engaging way.
• Engagio: Help businesses stand out and boost the performance of account-based marketing and sales programs with personal video outreach.
• Gainsight: Power more personal customer communications to drive retention, expansion, and advocacy for businesses at scale.
• Influitive: Accelerate the impact of customer marketing programs by capturing video-based customer stories using the UpShot solution.
• Madison Logic: Help B2B marketers use video viewer data and account-based information for more effective video targeting.
• SalesLoft: Help sales teams boost response rates by more than 300% and accelerate pipeline by prospecting with personal video messages.
• Uberflip: Enable sales reps to curate relevant content for key prospects and deliver via personal video messages as a better way to stand out.
• WorkRamp: Instrument and power employee training including self-led, instructor-led, and virtual training with do-it-yourself video content.

Not only will these partnerships help an even broader set of users go video, they will help to ensure business professionals are offered a consistent and integrated video messaging experience as they move from one application to another. This is just the beginning of what’s possible when it comes to integrating video within the workplace, and we expect this community to grow quickly in the months to come.

Ready to go video?

Video is such a powerful way to connect and communicate, but until now it has been difficult and largely inaccessible for the average business professional. I couldn’t be more excited about how we’re changing that with Vidyard GoVideo, our new partner ecosystem, and our bold vision to make video ubiquitous across the workplace. It’s time to make video as easy to embrace in our business lives as it has become in our personal lives. Expectations of our audiences have shifted, and so too should the expectations we set for ourselves. If you haven’t tried Vidyard GoVideo yet, I encourage you to download it for free at http://ift.tt/2wR3v52 and see for yourself if you’re ready to go video.

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